Keyshia Cole - "Love"

In 2006, Keyshia Cole delivered one of the defining R&B songs of the decade with “Love,” an emotional ballad about heartbreak, devotion and the struggle to believe in someone who may not deserve it. Co-written by Cole and producer Greg Curtis, the song appeared on her 2005 debut album, The Way It Is, before being released as the project’s fourth and final single on January 6, 2006. The record held special significance for Cole, who believed it could help her secure a record deal. Her performance of “Love” for A&M Records president Ron Fair ultimately helped her land a contract, setting the stage for her rise as one of R&B’s most recognizable voices.
“Love” became Cole’s breakthrough hit, reaching No. 19 on the Billboard Hot 100 and climbing to No. 3 on the Hot R&B/Hip-Hop Songs chart. The single was certified platinum by the Recording Industry Association of America, cementing its place among her signature recordings. Its heartfelt lyrics captured the vulnerability of loving someone despite infidelity and the fear of not being good enough. Cole’s raw, passionate delivery connected with listeners who recognized the complicated emotions behind trying to hold a relationship together. The song’s success helped establish her as a major force in contemporary R&B, paving the way for further hits, including 2007’s “Let It Go.”
The song’s accompanying music video, directed by Benny Boom, added another layer to its appeal, featuring actor and singer Tyrese Gibson as Cole’s love interest. Filmed in various New York City locations, the cinematic clip follows a woman caught between her feelings for a man and suspicions about his criminal activities. The storyline unfolds through a police stop, a news report revealing his involvement in a bank robbery and a final confrontation in which he promises to change. The video became a regular fixture on BET’s 106 & Park, remaining on the countdown for 65 days before its retirement in April 2006. Nearly two decades later, “Love” remains a fan favorite and a powerful reminder of Keyshia Cole’s impact on 2000s R&B.










