By Status Ain't Hood Staff
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July 22, 2026
The Southern hip-hop community is mourning the loss of legendary DJ, music executive, and mentor Billy Plummer, better known as DJ Bigga Rankin, who died early Monday at the age of 50. His family confirmed his passing in a statement, though a cause of death has not been released. Over a career spanning more than three decades, Bigga Rankin became one of the South's most influential DJs, helping elevate the careers of artists including Jeezy, Plies, Gucci Mane, Boosie, Rick Ross, and Yo Gotti while championing independent talent. Tributes from across the music industry have highlighted Bigga Rankin's lasting impact both on and off the stage. Radio personality T-Roy credited him with discovering and promoting many of Southern hip-hop's biggest names while also giving him his first opportunity as an emcee. Jacksonville rapper Young Cash described Bigga Rankin as a pioneer whose unwavering support helped launch his own career, while Washington, D.C., artist Noochie and DJ Ricky praised his generosity, mentorship, and ability to unite people through music. Friends and colleagues say Bigga Rankin's influence reached far beyond his work as a DJ, remembering him as a devoted family man who freely shared his knowledge with aspiring artists and never hesitated to open doors for others. Tallahassee DJ Demp called him a humble figure who refused to gatekeep the music business, while 93.3 The Beat honored his legacy with a special on-air tribute celebrating the artists whose careers he helped shape. Funeral arrangements have not yet been announced.